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Postcards are the
neglected stepchild of marketing. Relatively cheap vis-a-vis other mailings, virtually assured of being seen, they are excellent promoters of special events, product launches, local service providers...there's no limit to their uses and impact. A savvy writer will take full advantage of the medium's potency by combining novel promotional ideas with powerful words and arresting visual suggestions. Below, some I've developed. Keep in mind, with my reduced-rate Pay As You Go model you can book your project at your convenience and know exactly what it will cost up front. |
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